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The Cocaine of Industry

Andreas Kroll & Andreas Pietsch at Europa Verlag

The unvarnished truth about our dependence on rare earths & co.

This book offers you exclusive insights into the world of a renowned commodities trader and provides well-founded background knowledge to invest safely and profitably in the most exciting commodities of our time. We share our impressions from discussions with the top management of major German industries and with policymakers, and we analyse the next megatrends.

  • Our industry depends on raw materials that are becoming increasingly scarce.
  • Even small quantities are enough to keep our economy running—yet demand is rising relentlessly.
  • Our prosperity depends on on-time deliveries—yet prices are dictated by the market.
  • These commodities are often difficult to access, traded opaquely, and extraction is partly illegal.
  • Supply chains are becoming less secure; initial threats and export restrictions are causing concern.
  • Without reliable alternatives, industry remains in a dangerous dependency.
  • And of course, we also tell the exciting story of how we came across “our” mine in South Africa.
Order the book from Hugendubel

Perhaps the greatest investment opportunity of our generation

“This book is a wake-up call to policymakers and the public. It offers investors—with and without prior knowledge—a modern approach to what is currently the most successful asset class.

 
As an easy-to-understand guide, it also provides newcomers with clear direction for making well-founded decisions. At the same time, it is the only work that shows how private buyers can specifically safeguard their investments through digital control of the use of funds.”

Buchvorstellung Andreas Kroll, Andreas Pietsch, Deutsches Technikmuseum Humboldt Labor, Berlin

The material for future technology, China’s bargaining chip, an investment opportunity of a generation

Rare earths and technology metals are the material from which we are building the future. We need them not only for chips and computers: no high-performance wind turbine would turn without them, no modern solar installation would harvest the sun’s energy, no modern aircraft would fly. Quantum computers would remain a utopia, and (almost) free green electricity from nuclear fusion—and its storage via hydrogen technology—would be a dream. They are expensive and not always readily available, but our modern industry depends on them. The problem: China acts dominantly in this market, the role of the USA is becoming increasingly unpredictable, which means we could fall into a dependency trap similar to the one we faced with Russian gas. European industry is in panic; it fears a shortage.

Commodities traders Andreas Kroll and Andreas Pietsch operate worldwide to achieve greater independence, and they call for more government investment in this critical area of considerable strategic importance. Of interest to high-net-worth private investors: you can now buy and own these metals like gold and silver. In doing so, you can earn money while also creating security of supply for German industry as part of the supply chain.

Order the book: Thalia
Buch Cover von Das Kokain der Industrie auf blauem Hintergrund

The authors

Andreas Kroll, a financial market analyst focusing on commodities since 2006, and Andreas Pietsch, a specialist in real assets focusing on precious metals and commodities since 2004, founded Noble Elements in 2014; the committed company has since become one of Europe’s leading commodities traders in technology metals and rare earths. In 2020, they founded the Finomet platform, a fintech company using blockchain technology that is setting new security standards for the entire financial industry with digital control of the use of funds in commodities investments.

Their extensive knowledge of these commodities is sought after by companies and policymakers. Kroll and Pietsch see their book as a wake-up call to politics, industry, and the media. They also want to encourage private investors to be able to enter this investment segment. They also aim to “make a contribution to the security of supply for our industry”.

Order the book: Thalia
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