Now in Focus: "The Cocaine of Industry" Warns Europe
Our book “The Cocaine of Industry” has made it onto the cover of today’s Focus (Issue 30/2025) — and for good reason. The article highlights a topic that affects us all: the geopolitical struggle for critical commodities. Without rare earths, Europe can neither protect its borders nor manage the energy transition. Yet while the US and China act strategically, Europe is left sitting at the kids’ table.
Commodities as a Weapon: Europe's Dramatic Dependency
Our book is particularly highlighted in the article, as we demonstrate how severe Europe’s dependence on China truly is. 99.99% of our terbium and dysprosium—essential for high-tech magnets—comes from China. China has also long since introduced export controls on gallium and germanium, which are indispensable for computer chips. The USA is responding with billions in investments in its raw material security. And Europe? It hesitates.
Solutions for the Future: Invest in Strategic Commodities
We do more than just issue warnings: “The Cocaine of Industry” shows ways out of dependency. The EU must act, and investors can be part of the solution. This can be achieved through Seltene Erden AG (SEAG)—the first fully regulated security for strategic commodities—or through direct investments in physical metals such as terbium oxide via Noble Portfolio.
Now is the time to act. Read our book and become part of the solution!